(Source: imthehell, via janinanicole)
Editors can't shake their first love, print (and money)
John Koblin asks the question in today’s WWD, “Is Print in Vogue Again?” It’s a good piece (as per usual from Mr. Koblin, who is a remarkably good writer and reporter despite being a Jets fan. Ed note: I think I may have already made this joke. I guess it was so good it needed to be made twice!).
Typically, when something happens in 3s, it’s a trend. So let’s tip our hat to Koblin for finding 4 examples of this particular trend: Ex-Cookied editor Pilar Guzman, ex-Domino editor Deborah Needleman, ex-Jane editor Brandon Holley and Daily Beast editor Tina Brown. All big name magazine editors. All dipped their toes in the new media pool. All found it too cold, all have gone back to the warm embrace of print and all within the last year. Why? Some combination of money and comfort.
What does this mean? Is print experiencing a resurgence?
No. Anyone could have told you, despite all of the closings, that magazines and newspapers are still profitable. Let’s face it, it’s a super saturated market, the current downtrend was bound to shutter some shops, and you know what, consumers and the magazines they read are probably the better for it. The bottom line is that as long as advertisers want to advertise in print, there will be money to be made from it.
If this trend means anything it’s simply that these editors, who I assume are all incredibly skilled and intelligent editors, learned an important lesson the hard way: the Web is different from print. Just because there are editorial products online doesn’t make the skills transferable. The jump from print to online is as difficult to pull off as the jump from print to television. Different mediums require different skill sets, different metabolisms, different outlooks, different understandings of the medium’s potential.
And none of that means anything without experience. So what do Guzman, Needleman, Holley and Brown all have in common, aside from a desire for money and comfort? None of these editors wanted to start from scratch. Because that’s what moving to the web requires: a re-education.
Praying Drunk
An amazing poem deftly written in blank verse.
私はこの方法が蔓延する事によって、音楽業界がどんどん悪い方へ行っているような気がしてならない。
なぜなら、作家がその多数の曲の中から選ばれたいがために、選ぶ相手の志向や顔色を伺い過ぎ、なおかつ目を引きたいがためについついインパクト重視の曲を作りがちになる事です。
インパクト重視の曲は、それは瞬発力はありますが、なかなかロングセラーになりにくい、と言う傾向があります。
さらに悪い事に、選ぶ側の音楽程度の低下により、曲の善し悪しも極度に作り込まれたアレンジに誤摩化されてしまいがちです。
このところ、このデモテープは作曲家自身が、サウンドも含めて作り込んで提出する事が多いから、なおさら騙されるのです。
つまり、メロディー重視よりもサウンドに耳が行き、そしてインパクトがある曲が採用されるケースが多いのです。
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I WHIP MY EARS BACK AND FORTH
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